Many English Premier League have huge annual budgets. They earn revenue from selling tickets and player transfers. Betway provides different betting options to Premier League fans. The number of EPL clubs with gambling sponsors has soared over the years. More than six clubs have signed deals with different betting firms. In this post, we discuss how English Premier League clubs are benefiting from gambling sponsorships.
Better Football Standards
The Premier League is one of the most competitive soccer tournaments globally. Players use advanced sports gear to increase their accuracy and performance. Also, teams need to build modern stadia, provide financial support to local communities and players, and improve their training facilities. Besides, some clubs have youth academies. So, many English Premier League clubs have a huge expenditure. Gambling sponsors provide them with funds that help them improve their football standards.
Lucrative Shirt Deals
Gambling and professional sports have a close relationship. Some fans believe that punters need to enjoy football to play Betway online betgames for fun. The number of gambling sponsorships in the league has risen since 2010. Premier League clubs will earn £349.1m from shirt sponsorships this season. It is a 10 percent increase from the revenue they got last season. Ten clubs are expected to display the brands of gambling sponsor by August.
The Premier League hasn’t revealed some terms that the clubs add in their shirt sponsorship contracts. It doesn’t track the sponsorships. For instance, a Premier League club can sign sponsorship deals with more than one sportsbook. But, the bookies don’t sponsor youth team jerseys. Also, professional footballers are banned from placing football bets or endorsing certain bookmakers. Joey Barton banned players from engaging in soccer betting in 2017. The FA had to end its sponsorship deal.
Shirt sponsorship deals increase the financial sustainability of Premier League clubs. But, the Premier League advocated for sponsorships that are socially responsible. Other football divisions in the United Kingdom like the EFL have responsible gambling campaigns that need players to wear sleeve badges.
AFC Bournemouth is among the top EPL clubs that signed a shirt sponsorship contract this season. Its players will wear shirts that have a bookie’s logo. Since some legislators have been urging governments to ban gambling adverts, some betting firms market their brands through shirt sponsorships.
Betting firms have the highest number of shirt deals with Premier League clubs, according to Sporting Intelligence. Manchester United earns $80m per year from shirt deals. It is the largest sponsorships” beneficiary followed by Manchester City which has a £45m annual deal.
Although the top six clubs don’t have gambling sponsors, most of the other 14 teams have shirt deals with various sportsbooks. For example, West Ham United has a £10m a year shirt deal. Foreign bookmakers from Africa and Asia sponsor some EPL clubs and organize tournaments with local clubs.
Gambling firms have started gaining interest in sponsoring Premier League clubs over the years. The league has a huge following from all over the world. Some betting firms have long-term shirt sponsorship deals with top clubs. They help them widen their clientele. Premier League supporters can get the latest club sponsorship news at Betway.