October 31, 2014

AFRICA TRAVEL ASSOCIATION KICKS OFF PROMOTIONS IN THE UNITED STATES FOR THE 2014 ROOTS FESTIVAL IN THE GAMBIA WITH A THREE-CITY ROAD SHOW

Honorable Fatou Mas Jobe-Njie, Minister of Tourism and Culture, Leads Delegation

NEW YORK, N.Y., September 23, 2013 - The Africa Travel Association (ATA) will launch promotions for the 2014 International Roots Festival in The Gambia on Thursday, September 26 with a three-city Road Show including stops in New York, Philadelphia and Atlanta. The high-level delegation, led by Honorable Fatou Mas Jobe-Njie, Minister of Tourism and Culture, includes representatives from the tourism ministry, tourism board, hotels and tour operators.

“I had the privilege of traveling to The Gambia for our 35th World Congress in 2010 and visiting James Island. It’s an incredible journey with an abundance of heritage, nature and eco-tourism attractions that reveal the magic and diversity of both the country on its own and the entire West Africa region,” said Edward Bergman, ATA Executive Director. “ATA is excited to partner with The Gambia to present the international festival to the travel trade and we hope that the industry comes to one of our events to learn more about the program and the country.”

The 6-day/3-city road show will stop at the following cities:

New York, Presentation at ATA’s Annual Presidential Forum on Tourism

Thursday, September 26, 2013, 10:00 am to 2:00 pm

New York, Press Conference on the 2014 International Roots Festival (media only)

Friday, September 27, 2013, 11:30 am to 12:30 pm

Philadelphia, Evening Networking Reception

Monday, September 30, 2013, 6:00 to 8:00 pm

Atlanta, Evening Networking Reception

Tuesday, October 1, 2013, 6:00 to 8:00 pm

The New York Road Show stop includes an invitation-only reception for the travel trade industry, followed by a presentation at ATA’s highest profile event, the 8th Annual Presidential Forum on Tourism at new York University in front of an audience of representatives from the travel trade industry, aviation and lodging, diplomatic community, academic, think tanks, non-profits, and media. The next day, on Friday, September 27, the New York stop wraps up with a press conference on the festival in which media will have the opportunity to speak to the Minister of Tourism and Culture about the event.The Philadelphia and Atlanta stops include an evening networking reception with a presentation, refreshments and entertainment.

Details about the Road Show

New York, Presentation at ATA’s Annual Presidential Forum

Thursday, September 26, 2013, 10:00 am to 2:00 pm

New York University-Kimmel Center, 60 Washington Square South (between Thompson and LaGuardia)

RSVP by email with NY The Gambia in subject line to info@africatravelassociation.org

 

New York, Press Conference on the 2014 International Roots Festival (Media only)

Friday, September 27, 2013, 11:30 am to 12:30 pm

ATA’s New York Headquarters at 152 Madison Avenue, Suite 1702 (Corner of 32nd)

In person at ATA or call-in to 603-610-7000 and then enter the ID: 2124535814.

RSVP to sharon@africatravelassociation.org

 

Philadelphia, Evening Networking Reception

Monday, September 30, 2013, 6:00 to 8:00 pm,

Philadelphia Clef Club, 736-38 South Broad Street

RSVP by email with Philadelphia The Gambia in subject line to info@africatravelassociation.org or call 212.447.1357.

 

Atlanta, Evening Networking Reception

Thursday, Tuesday, October 1, 2013, 6:00 to 8:00 pm

Twelve Centennial Park Hotel

400 W. Peachtree Street, Atlanta, GA 30308

RSVP by email with Atlanta The Gambia in subject line to info@africatravelassociation.org or call 212.447.1357.

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About the Africa Travel Association (ATA)

The Africa Travel Association (ATA) is the leading global trade association promoting travel and tourism to Africa and strengthening intra-Africa partnerships. Established in 1975, ATA serves both the public and private sectors of the international travel and tourism industry. ATA membership comprises African governments, their tourism ministers, tourism bureaus and boards, airlines, cruise lines, hotels, resorts, front-line travel sellers and providers, tour operators and travel agents, and affiliate industries. ATA partners with the African Union Commission (AU) to promote the sustainable development of tourism to and across Africa. ATA’s annual events in the USA and across Africa bring together industry leaders to shape Africa’s tourism agenda and to stay up-to-date on Africa’s latest tourism trends, issues and products. www.africatravelassociation.org.

About the 2014 Roots Festival in The Gambia (May 9-17, 2014)

The International Roots Festival is scheduled between May 9-17, 2014 in The Gambia. In its eleventh edition, the event is designed to provide visitors with an opportunity to explore the heritage of African Americans. The late African-American historian, Alex Haley, discovered his “ROOTS” in the tiny Gambian village of Juffureh and wrote a best-selling book on his research. This book became a TV series known to millions as Roots. Also featured in the series was Kunta Kinteh Island (James Island) on the Gambia River. Now a World Heritage Site, the island bears remains of a Slave Fort where Africans were held captive before they were forcibly put into slave ships. The 2014 program includes excursions to historic sites and monuments, street carnivals, a Roots Pilgrimage to Kunte Kinte Island and Juffureh, dance, masks and masquerades, a traditional Boat Race, a symposium and a rites of passage ceremony. www.visitthegambia.gm

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